Whats a Snapchat Geofilter Anyways?

For those who haven’t heard of Snapchat or don’t have Snapchat, the concept of the application is to take a picture or video, and send it to a friend or all of your friends then it disappears forever (unless one of your friends screenshots it). Recently, Snapchat Geofilters have been gaining in popularity. Geofilters are a way to share where you are through filter overlays. They are specific to neighborhoods and special locations. Every Geofilter is unique and will change from place to place.

Whenever I traveled, I liked to use Geofilters to show where I was. Atlanta, Athens and Macon had one. Why didn’t Milledgeville have one? I wondered what the process was to create one. Turns out, anyone can create one and send it in to be approved, as long as it follows some guidelines. So, last month I made decided to make one. I’m not a great graphic designer by any means, but I tried and sent it into Snapchat for it to be approved. A couple days later, it was denied. This is what it looked like,


Why didn’t it get approved? Snapchat sent me many reasons why it could have been denied: not original content, not visually interesting, not relevant, insufficient description, or non-transparent background. I thought it was interesting and relevant to Milledgeville, but Snapchat didn’t think so.

A month later, I decided to give it another shot. I made three more…




Then, I got three emails within the next few days. Two were denied and one was approved. When I got the email saying one was approved, I didn’t even know which one got selected so it was a surprise as to which one was chosen. It takes a couple of hours after it is approved for it to update within the Snapchat application. Then, I finally saw it on Snapchat. I was pretty excited about it. (If you’re my friend on Snapchat, I apologize about the overload of snaps you probably received) Everyone that has Snapchat can now use this filter in Milledgeville, this is the Geofilter that was chosen:


After creating this, I received a lot of questions and feedback. Since Milledgeville is a small town, it was easy to search on Twitter and see what people were saying about it.

Some were happy about it:

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Some were maybe not so happy:

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And some were confused:

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And some were critics:

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The last one is kind of funny. I didn’t put too much effort into it, but Snapchat is the one that picked it.

Here are answers to two questions I was frequently asked:

1. How did you do it?
Photoshop. I’ve only taken one design class at Georgia College, so I may not be the best at Photoshop, but I can work my way around it. Also, I mainly used fonts from websites like dafont.com.

2. What is it?
It’s just a design with some text over it. Sadly, it’s not Lake Sinclair, I kind of wish I’d thought of that though. I thought about making something up that it was, like the land of Central State Hospital.

Moral of the story – If at first you don’t succeed, try try again.

I hope this gave you some insight on Snapchat Geofilters. If you now feel inspired to create one, you can do so here.
Do you think Snapchat picked the right one? If you have any further questions, ask away.